beauty-photography-moroccan-sun-whind-campaign-1.webp

Whind

Beauty & Skincare | Campaign Film, Photography & POS

A golden-hour world,
built in January.

A complete campaign world for Whind, spanning campaign film, out-of-home advertising, POS, packaging imagery, hero campaign imagery, product still life, e-commerce and social.

A woman with brown hair and brown eyes is holding a yellow container of skincare cream with both hands. She has gold hoop earrings and is wearing a thin-strapped top. The background is a solid, warm rust color.

The Brief

A British luxury skincare brand rooted in Moroccan heritage, built around warm science and the sensory ritual of golden-hour beauty.

Founded in the UK by Moroccan-born Hind Sebti, Whind draws on ancestral heritage and deep experience in the global beauty industry. The brand pairs high-performance clinical actives with Moroccan-inspired textures and scents, built around the promise of a radiant, sun-kissed glow.


The brief was photography-led: warm, sun-drenched campaign imagery with a distinctly Moroccan sensibility. The work needed to feel premium and coherent across every place the customer would meet the brand: campaign, e-commerce, social, packaging, in-store retail and digital advertising. The challenge was to create the feeling of high summer in North Africa during a London winter, and to build a body of work that could stretch across multiple formats without losing its warmth, elegance or sense of place.

A brand that lives in warmth and sensuality cannot afford to look like it was made in January.

A woman with dark hair and earrings lies on a beige surface, resting her arm on her body. In front of her are three bottles of skincare products with gold caps—pink, gold, and bronze-colored. The background features a textured beige wall.

+417%

JCA’s content delivered a 417% uplift in tracked content performance*

6

Days of production across two sessions

8

Platforms and touchpoints covered

The Creative Approach

JCA saw that the brief could go further. A photography commission became a fully integrated campaign world.

A treatment was developed proposing film, campaign photography and product photography created from the same creative foundation, with one shared sense of light, colour, texture and place.

Moving image had not been part of the original brief. JCA proposed it, supported by a treatment document and previous film examples. The client agreed. That decision gave Whind a set of films that belonged completely to the same world as the stills, rather than sitting separately from them.

To solve the January problem, JCA built Morocco inside its Shoreditch studio. A full set construction created the warm, textured, sun-saturated environment the brand needed: terracotta tones, sculpted light, softness and golden-hour atmosphere, all recreated in a controlled studio space. JCA led casting throughout, selecting three talent for their movement, presence and fit with the brand's visual identity.

The first phase delivered beyond expectation. On the strength of the campaign imagery and the way JCA had understood and solved the brief, Whind returned with a product photography commission. The still life imagery was shot using the same lighting approach and creative foundation, combining the original campaign set with smaller product-scale sets built to match its aesthetic and ensure complete continuity across the campaign imagery, product range and elevated e-commerce assets.

Campaign Film

Click play to watch the full

  • Whind-beauty-photography-skincare-campaign

    01

  • An image of the Cultural Center.

    02

  • An image of the Cultural Center.

    03

  • A woman lounging on a wooden chair, wearing a rust-colored bikini, in a neutral beige setting with large green leaves in the background.

    04

  • A woman with long dark hair, closed eyes, and tanned skin, posing with arms raised and hands in her hair, wearing gold jewelry with a neutral background.

    05

  • Woman in a navy bikini lying on a towel on a beige floor, with a bottle of sunscreen nearby, looking at the camera.

    06

Woman with dark hair, wearing a dark blue bikini, standing with eyes closed in a sunlit room with beige textured walls, and a large clay pot in the background with the word 'Wüind' in gold text.
A woman sitting on a beige surface, wearing a white garment and dark blue underwear, with shiny legs, and the word 'mind' written in gold overlaying her legs.
A woman holding a bottle of skin tinting water labeled 'Whind Marrakech Sun Instant Glow Tinting Water' near her chest, with her lips slightly glossy and her hand with gold jewelry near her face.
A woman with long, wavy dark hair and gold hoop earrings, holding her hand above her forehead. She is wearing makeup with shimmering eyeshadow and a glossy lip, along with gold jewelry, including a necklace with a coin pendant. Her skin appears glowing and moisturized.
A woman with long wavy dark hair and gold jewelry, including earrings and rings, is depicted with her eyes closed and hand on her chest against a warm, textured, orange background.
A woman with dark brown hair, gold jewelry, and light skin holds a pink jar of Mind Medina Dew Melting Rose Water Cream, with her other hand gently touching her face, against a plain beige background. 
The Work

A six-day production across two sessions. A complete campaign asset bank built to support the brand across every major touchpoint.

Campaign Deliverables


Campaign Film
One 30-second campaign film, three 15-second films and three 10-second films for online, social and in-store use

Out-Of-Home Advertising
Campaign imagery prepared for out-of-home advertising formats

In-store & packaging
Film and photography for point-of-sale advertising, plus campaign imagery for packaging and influencer gift boxes

Campaign Photography
5 hero campaign images plus 35 supporting assets for advertising, print, and digital

Creative Product Photography
10 key product still life images, shot to match the campaign world

Website banners
8 seasonal website banners for rotation throughout the year

Product e-commerce
30 e-commerce assets maintaining the campaign aesthetic across the product range

Social
Film cutdowns, photography crops and additional assets created specifically for social formats

Creative Still Life

Top-down view of a flat lay composition with a pomegranate, a bowl of dried mango pieces, a bottle of Marrakech Shimmer body oil, a small cup of oil, a shallow dish with nuts and seeds, a woven coaster, an orange towel with tassels, and a decorative golden tray with cut peaches and apricots, all set on a white surface with natural light casting shadows.
Overhead view of a beige marble surface with a closed pinkish-orange box labeled "Whind" fragrance collection and several perfume bottles with gold caps. There are also a white flower pot with a plant and reddish leaves, and a round unglazed clay pot.
Top-down view of a pink surface with a pink rose in a small glass vase, scattered pink petals, a pink bottle labeled 'Wind Medina Drench,' two pink flowers, a gold container filled with dried pink petals, and a decorative gold object.
A flat lay of summer items including a straw hat, sunglasses, skincare products, oranges, and a mesh bag on a light surface.
Decorative vases with dried leaves, three bottles of Whind perfume, a hair scrunchie, jewelry on a small dish, and a wooden comb on a light-colored surface. 
The Outcome

The work became Whind's primary campaign identity. Then it kept going.

Following the release of the campaign, Whind reported a spike in sales. The campaign imagery and supporting asset bank ran across e-commerce, social, in-store, packaging, out-of-home and digital advertising for the initial two-year usage period. Usage on key campaign images was then extended for a further two years, a reflection of the strength and longevity of the creative. The campaign film remained in active use throughout.

Whind returned to JCA for a second campaign. They also brought their sister hair brand to JCA, a direct result of the trust built through the process and the standard of work delivered.

Across six days of production, JCA created a two-year campaign asset bank for Whind, with key hero imagery and film strong enough to continue representing the brand for a further two years.

  • Whind fragrances campaign featuring a tropical-themed still life

    01

  • Whind gel body campaign featuring a tropical-themed still life

    02

  • Whind hair perfume campaign featuring a tropical-themed still life

    03

Packaging

A hero campaign image was selected and produced for Whind's packaging and influencer gift boxes, carrying the visual identity through from digital to physical brand touchpoints.

Open pink box containing three small bottles of skincare or cosmetic products, with a card showing a close-up of a woman's neck and shoulder.

Product e-commerce

A gift set of three perfume bottles with a pink box labeled 'Whind Elixir Fragrance Collection' placed on a pink background.
A set of six perfume bottles with gold caps and black labels, arranged in a row in front of a pink box labeled 'whind Elixir Fragrance Collection Eau de Parfum.'
A pink bottle of Medina Drench moisturizer mist with a gold cap on a wooden surface, casting a shadow.
A pink bottle of Whind Medina Blush Glossing Hair Perfume with a gold cap, standing next to its red box packaging on a wooden surface, with sunlight casting a shadow.
A beige bottle of Marrakech Shimmer luminous gel body oil with a gold cap, placed on a pinkish wooden surface, casting a shadow.
A bottle of Whind Marrakech Sun Bronzing & Hydrating Body Mist with a gold cap and a red box with gold and white text, placed on a wooden surface.

Social Media

The perfect blend

We delivered an online experience with the perfect consistency of unique content and distinct tone of voice, across every device.
A person with smooth, shiny skin holding a yellow tube of body lotion while sitting on a beige and brown leather couch, wearing a rust-colored top and a beige skirt.
A person in orange clothing lying on the floor with their knees bent, holding a yellow tube of Whind body balm against their thigh, against a beige wall.
A woman with dark brown hair and earrings lies on her side, resting her head on her arm, with three colorful bottles of skin care products in front of her on a beige surface, against a textured beige background.
Bronzing body mist and facial bronzing drops from the brand Whind, with a background of a textured beige wall and a white striped cloth.
Person applying body oil with gold spray, lying on a beige surface, wearing dark blue swimsuit, with hands decorated with rings and bracelets.
Close-up of a woman with tan skin holding a small brown bottle labeled 'whind Marrakech Sun Instant Glow Tinting Water'. She is using a dropper to apply the product near her collarbone, wearing gold hoop earrings and a gold ring.
Close-up of a woman's shoulder and upper arm with a streak of white lotion applied to her skin, wearing a navy blue strap and a gold chain necklace.
A person with dark skin holding a small spray bottle of 'Whind Marrakech Sun' body mist with a gold cap, focusing on the bottle and their hand, against a beige background.

Social

Striking content extended to social media channels to create a rich and captivating cross-channel experience.

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