Xapo Bank

Multi-platform content for the worlds first Bitcoin-enabled bank

Client

Xapo Bank


Project

Content creation for an upgrade of existing assets


Location

Gibraltar


Services Provided

Content Creation and Creative
Photography
End-to-end Production
• Pre Production
• Model Sourcing & Casting
• Production
• Fashion Styling
• Hair & Make-up
• Post Production
• Photography Retouching


Deliverables

Campaign Photography
Social Content

Background

Xapo Bank is a pioneering digital bank that blends traditional banking services with the innovative world of cryptocurrency. Founded in 2013 by Wences Casares, Xapo initially began as a Bitcoin wallet and cold storage service, offering secure ways to store and manage digital assets.

Over time, it evolved into a fully regulated private bank, headquartered in Gibraltar, providing a unique combination of traditional banking, such as USD accounts and debit cards, alongside cryptocurrency services.

Xapo Bank's mission is to offer a secure and seamless financial experience, bridging the gap between traditional finance and the rapidly growing digital economy.

Brief

Xapo Bank tasked us with creating a versatile suite of assets for their platforms, including a campaign, lifestyle photography, and social content.

Our goal was to capture authentic lifestyle moments featuring the Xapo Mobile App and Xapo Card in everyday use, while integrating their brand colours — orange, red, and brown — into the images.

Specific grading was required in the post production stage to compliment their brand colours and to seamlessly align with their existing content & brand aesthetic across all platforms.

To enhance client end usability, we provided smart layers on all stills content, allowing Xapo Bank to effortlessly insert any image asset onto the phone screen without any manual adjustments.

  • 01

  • 02

  • 03

  • 04

  • 05

  • 06

Outcome

JCA crafted a suite of engaging lifestyle and campaign images for Xapo Bank that created a captivating and elevated experience across their content platforms.

The content not only showcased the Xapo Mobile App and Card in authentic, everyday settings but also seamlessly integrated the brand's signature colours, enhancing brand recognition.

The smart layering feature we provided allowed Xapo Bank to effortlessly update visuals, ensuring consistency and relevance across all channels.

This dynamic content was essential in boosting audience engagement, reinforcing brand identity, and offering Xapo Bank a versatile and powerful tool for ongoing marketing efforts.

Lasting effect

Our suite of assets helped cultivate growth and increased engagement between the end user and Xapo Bank.

By seamlessly blending Xapo Bank's brand identity with authentic lifestyle and campaign imagery, we’ve created assets that not only resonate with audiences today, but can be easily adapted for future campaigns.

This consistency and flexibility ensure that Xapo Bank's visual content remains relevant, engaging, and effective over time, maximizing the return on investment and strengthening the brand's presence across all platforms.

Other Projects

Hera London

Multi-platform content for a unisex clothing brand

Code 8

Multi-platform content for a luxury makeup brand